JORDAN OLDER

JORDAN OLDER

JORDAN OLDER

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In the case of *Major League Soccer L.L.C. v. Jordan Older* (Opposition Case No. 91240089), Major League Soccer, L.L.C. started an opposition on 16 March 2018 against the trademark application submitted by Jordan Older for the mark “LOS ANGELES F.C.” under Serial No. 86335507. Even though MLS disputed the application, Jordan Older in the end opted to withdraw his trademark after it was published for opposition, with the application marked as “Abandoned – Express After Publication.”

The case, reviewed by the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), was part of the typical practice in trademark law, whereby large companies, such as Major League Soccer, aim to safeguard their brand by opposing smaller applications. Jordan Older, despite the opposition from MLS, succeeded to avoid a extended legal conflict by deciding to abandon the application on his own terms, consequently avoiding likely high-cost and protracted litigation.

The opposition was supervised by Interlocutory Attorney Jennifer Krisp, with legal assistant support from Nicole M. Thier. Initially, a notice was issued, and trial dates were set, with an answer due from Older by 25 April 2018. Nevertheless, the matter was quickly concluded on 5 April 2018, when the case was dismissed and terminated. The immediate conclusion implies that Jordan Older efficiently navigated the complexities of the opposition process by opting to withdraw the mark, closing the case before any meaningful legal disputes occurred.

This result demonstrates Older’s ability to bring the matter to a conclusion efficiently, escaping what could have been an challenging legal dispute from a major sports entity. His decision to voluntarily abandon the mark emphasises his pragmatic decision, allowing him to avoid the financial burdens and extended proceedings usual in trademark disputes. While Major League Soccer’s opposition never achieved a formal resolution through the here TTAB, this case demonstrates how smaller applicants can make strategic legal decisions to avoid confrontations with major entities without engaging in lengthy litigation.

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